The rule of 1,440


Any photographer will tell you that if you change the way you look at things, the things you look at change. For example:
There are 24 hours in a day. We have learned to measure the day in hours and there is a comfortable feeling associated with this practice. There are also 1,440 minutes in a day, but this knowledge sounds difficult to manage or even useless, at first.
1,440 minutes… feels like a lot of time and that’s probably why most minutes in our lives go by without us even realizing it… we feel that they don’t mean a lot and then they end up meaning nothing.
But if you think about it, our most powerful emotions are connected with single moments, not hours or days. That’s how long it takes to create a lasting impression. Memories are imprinted in seconds and last for a lifetime. So every minute counts. Enjoy the low times. But be ready to recognize the moments that make a difference.