The power of Music

I love music. Actually, this is an understatement. I can not imagine my life without music. I tend to believe that Music is something most people love and no one dislikes. People love music or they just like music, but they don't actively dislike music.

Music touches everyone throughout our lives. Particularly now that ipods have become such an indispensable part of our daily routine, we have started adding a soundtrack to our lives and to everything we do. Think about it. Commuting, exercising, working, dinning out, music is everywhere.

This is of course an interesting discussion, but where exactly am I going with this?

According to a recent study by WPP and Universal Music, people’s senses, their brains and their bodies can all be penetrated and deeply effected by music. Music can manipulate heartbeats and links our emotions with what our senses perceive. 6 out of 10 agree that music makes them feel different physically; almost 9 out of 10 agree that that music reminds them of special places in their past and changes their mood.

So music is power. Music can take you on a journey. Music sells, ideas, products, moments, people. I guess we've always known that. That's why we have a national anthem. That's why there is a band in the army. That's why commercials have music.

Brand amp is a Company that builds on this idea and takes it one step further.

A joint venture between WPP and Universal Music, brand amp combines the vast catalogue and knowledge of Universal, with the marketing machine of WPP. Among other things, brandamp's speciality is forging meaningful and mutually beneficial partnerships between brands and bands. Check their website and play with their interface. You will feel the power of music.