sk*rt: digg for women


Sk-rt is a website where users can find and rate content, just like digg. The only difference is the content itself, as the website is targeting women. So instead of technology and computers, the topics cover arts&entertainment, design & crafts, family &parenting, food& home.

An interesting twist of a successful concept, which proves that you don't have to create something entirely new to succeed. Repackaging and repositioning can work just fine.